Feb 04
Als je Virgin bent, dan bouw je een onderwater vliegtuig omdat je het kán.
Om toe te voegen aan hun al mooie lijst activiteiten – Virgin Atlantic Airways, Virgin Mobile, Virgin Megastores, Virgin Cola, Virgin Galactic – Sir Richard Branson heeft hier nu aan toegevoegd de “Necker Nymph,” een drie persoons “aero-submarine,” ontworpen om de vluchtpatronen van een vliegtuig onder het water oppervlakte na te bootsen.
Nog een extra extreem brand-profiling component in de avontuurlijke merkstrategie van Virgin. Continue reading »
Tagged with: Necker Nymph • Richard Branson • Virgin
Feb 01
Deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
Only 13% of respondents believe they have been highly effective in leveraging loyalty and brand preference among club members, and nearly 20% don’t even have a strategy for this. Another 25% admit they have not mobilized brand loyalists to become active advocacy agents. Continue reading »
Tagged with: Consumenten • engagement • loyaliteitsprogramma
Jan 29
This year, unsurprisingly, brands are putting more attention on digital initiatives that tap into social media. For the advertising and media worlds, the Vancouver Winter Olympics, which open Feb. 12, are a needed shot in the arm. Think of it as a market B12 injection.
Shifting budgets
They’re plowing money that in previous Olympiads would have been spent in TV into digital channels that barely existed during prior games, using athlete blogs, tweets and mobile to drum up buzz before and during the games. Continue reading »
Tagged with: campagnes • Olympische Spelen • Sociale media • Vancouver
Jan 28
Eco-Threads: Sustainable Fashion Brands Demystified
Fashion is nothing if not about trends, and fashion brands are embracing the latest fad: sustainability. From John Varvatos’ “Think Green” tees and hemp sweater to YSL’s chic designs made from leftover fabrics, designers have been implementing sustainable, eco-friendly ideals into their garments and accessories as the demand for ethically and environmentally conscious attire increases. Continue reading »
Tagged with: eco • fashion • green
Jan 28
We discovered much of the collective wisdom about online profile pictures was wrong.
- Facial Attitude. Is the person smiling? Staring straight ahead? Doing that flirty lip-pursing thing?
- Photo Context. Is there alcohol? Is there a pet? Is the photo outdoors? Is it in a bedroom?
- Skin. How much skin is the person showing? How much face? How much breasts? How much ripped abs?
Continue reading »
Tagged with: profiles • social media
Jan 28
Google’s Social Search voor iedereen bereikbaar
Vorig jaar oktober introduceerde Google een nieuwe experimentele functie, Social Search. Met Social Search wordt content gecreëerd door mensen waarmee je verbonden bent, mensen in je sociale cirkel zoals Google dit noemt geïntegreerd in de zoekmachine. Zo zie je dan bijvoorbeeld in de zoekresultaten tweets of blogberichten terug van vrienden gerelateerd aan de zoekopdracht. Continue reading »
Tagged with: Google • social media • Social Search
Jan 28
Apple iPad Just Tried To Assassinate Laptops
Only way to interpret the launch of the iPad? Apple has declared the PC dead. Well-crafted but closed devices are their future of consumer computing. And if no one else can match the iPad experience, they may be right.
“In many ways this defines our vision, our sense of what’s next.” – Jonathan Ive Continue reading »
Tagged with: Apple • iPad
Om toe te voegen aan hun al mooie lijst activiteiten – Virgin Atlantic Airways, Virgin Mobile, Virgin Megastores, Virgin Cola, Virgin Galactic – Sir Richard Branson heeft hier nu aan toegevoegd de “Necker Nymph,” een drie persoons “aero-submarine,” ontworpen om de vluchtpatronen van een vliegtuig onder het water oppervlakte na te bootsen.
Reacties