Branded content reaches new heights with the latest Absolut vodka collaboration

We first heard whispers about the collaboration between now infamous ‘Where the Wild Things Are’ director Spike Jonze and Absolut late last year, and have been hanging out for a taster ever since. This week, at the Sundance Film Festival, Absolut finally launched a short film, titled ‘I’m Here’. A wonderfully whimsical tale about two robots living in LA that Jonze says is his first love story. Continue reading »