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	<title>Piranha Consult Blog &#187; Consumenten</title>
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		<title>Loyaliteitsprogramma&#8217;s falen &#8211; geen &#8216;engagement&#8217;</title>
		<link>http://www.piranhaconsult.com/2010/02/loyaliteitsprogrammas-falen-geen-engagement/</link>
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		<pubDate>Mon, 01 Feb 2010 22:27:00 +0000</pubDate>
		<dc:creator>Big Fish</dc:creator>
				<category><![CDATA[Consumenten]]></category>
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		<category><![CDATA[Opvallend]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[loyaliteitsprogramma]]></category>

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Deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
Only 13% of respondents believe they have been highly effective in leveraging loyalty and brand preference among club members, and nearly 20% don&#8217;t even have a strategy for this. Another 25% admit they have not mobilized brand loyalists to become active advocacy agents.
Marketers [...]]]></description>
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