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	<title>Piranha Consult Blog &#187; engagement</title>
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		<title>Waarom werkt Sociale Media niet bij jou?</title>
		<link>http://www.piranhaconsult.com/2010/02/why-is-social-media-not-working-for-you/</link>
		<comments>http://www.piranhaconsult.com/2010/02/why-is-social-media-not-working-for-you/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:19:45 +0000</pubDate>
		<dc:creator>Big Fish</dc:creator>
				<category><![CDATA[Het Web]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sociale media]]></category>
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		<category><![CDATA[conversie]]></category>
		<category><![CDATA[engagement]]></category>
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		<description><![CDATA[
			
				
			
		
Are you feeling like you are the only one that doesn’t get any results from social media? Are you getting nothing but frustration while everybody else and their grandmas are talking about monetizing, getting prospects and all kinds of success stories?
Questioning your strategy is a good start. Here is a list of items that might [...]]]></description>
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		<title>Loyaliteitsprogramma&#8217;s falen &#8211; geen &#8216;engagement&#8217;</title>
		<link>http://www.piranhaconsult.com/2010/02/loyaliteitsprogrammas-falen-geen-engagement/</link>
		<comments>http://www.piranhaconsult.com/2010/02/loyaliteitsprogrammas-falen-geen-engagement/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 22:27:00 +0000</pubDate>
		<dc:creator>Big Fish</dc:creator>
				<category><![CDATA[Consumenten]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opvallend]]></category>
		<category><![CDATA[engagement]]></category>
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		<guid isPermaLink="false">http://www.piranhaconsult.com/?p=143</guid>
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Deeper engagement and personalized contact drives loyalty, not mass blast communications and gimmicks.
Only 13% of respondents believe they have been highly effective in leveraging loyalty and brand preference among club members, and nearly 20% don&#8217;t even have a strategy for this. Another 25% admit they have not mobilized brand loyalists to become active advocacy agents.
Marketers [...]]]></description>
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