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	<title>Piranha Consult Blog &#187; Olympische Spelen</title>
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		<title>En de sociale media van de Spelen in Canada?</title>
		<link>http://www.piranhaconsult.com/2010/01/en-de-sociale-media-van-de-spelen-in-canada/</link>
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		<pubDate>Fri, 29 Jan 2010 22:19:11 +0000</pubDate>
		<dc:creator>Big Fish</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opvallend]]></category>
		<category><![CDATA[Sociale media]]></category>
		<category><![CDATA[campagnes]]></category>
		<category><![CDATA[Olympische Spelen]]></category>
		<category><![CDATA[Vancouver]]></category>

		<guid isPermaLink="false">http://www.piranhaconsult.com/?p=120</guid>
		<description><![CDATA[
			
				
			
		
This year, unsurprisingly, brands are putting more attention on digital initiatives that tap into social media. For the advertising and media worlds, the Vancouver Winter Olympics, which open Feb. 12, are a needed shot in the arm. Think of it as a market B12 injection. 
Shifting budgets
 They&#8217;re plowing money that in previous Olympiads would [...]]]></description>
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		<title>Sociale media campagne Spelen UK gestart</title>
		<link>http://www.piranhaconsult.com/2010/01/sociale-media-om-olympische-spelen-te-promoten/</link>
		<comments>http://www.piranhaconsult.com/2010/01/sociale-media-om-olympische-spelen-te-promoten/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 21:53:04 +0000</pubDate>
		<dc:creator>Big Fish</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opvallend]]></category>
		<category><![CDATA[Sociale media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[guerilla marketing]]></category>
		<category><![CDATA[Olympische Spelen]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[VisitBritain]]></category>

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Britain&#8217;s national tourism agency is turning to social media to promote the country well before the start of the 2012 Olympic Games.
VisitBritain is quite aware of the tourism value the Games can deliver &#8211; roughly $2 billion. It wants to increase that amount through savvy marketing with Facebook and Twitter and local blogs to tempt [...]]]></description>
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