They've launched GroundhogCrossing.com on behalf of the Pennsylvania Tourism Office. The online campaign intended to generate some buzz around one of Pennsylvania's oldest and most revered holidays, Groundhog Day (Friday, February 2nd, 2007). The Groundhog's counterpart, the Shadow, has fled Punxsutawney, Missing his lifelong friend, the Groundhog makes a literal cross-country trek to recover the Shadow and return to Pennsylvania in time for Groundhog Day 2007. See GroundhogCrossing.com.