In Norway the Norwegian music industry has launched a campaign called "Piracy kills music". A short documentary in black & white created by McCann, explains the history of music piracy so far and analyses the effects on the industry.
Actress Uma Thurman and director Kathryn Bigelow are the two stars involved in the second Pirelli online movie. Last year the tires brand debuted in branded online entertainment with The Call, starring John Malkovich and Naomi Campbell. The new movie, "Mission Zero" has been created to promote the P Zero tyre and features a car chase with Uma Thurman driving a yellow Lamborghini.
MINI Usa has recently launched a new website very much focus on advertainment. It's called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It's all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer).
Can you make the Royal Guard laugh? Accept the challenge and give a try to the latest Eurostar campaign which just debuted in Belgium. You have got several tools at your disposal: you can tell jokes, or you can use a small duck or a feather. Find the right combination and see what happens. If you succeed, you can also win a trip for 2 to London.
Check out the news Nike Air Jordan XX2 site. Jumpman, great photography, cool & simple navigation, immersive, flashy and integrated video & effects, as always.
For those who missed it, the Praga Khan concert that was streamed from the Atomium (Brussels) at of the launch of Windows Vista in Second Life can be seen again in Second Life as of tonight at the Strawberry Estate: http://slurl.com/secondlife/Innocence/159/98/23
Design trends are constantly changing. After the vivid mix of different styles of the internet boom we have experienced a common trend to cleanliness and minimalism. What comes next?
Jeep Patriot Comics site. is defined as "the first interactive collaborative creation the comic world has ever seen". Yes it does sound very American, but it also seems to be kind of true. Jeep and Marvel drafted the first pages of the story, and now it's up to the users to submit ideas and see them converted into the real story by the pencil of Bing Cansino. The interactive comic is also supported by a tips&tricks section in blog-style, a good idea to catch-up with the project.
Check out the recently launched MotoSpeed webisodes. The idea behind the digitally animated short videos is to highlight the benefits of Motorola's mobile broadband handsets.
In this Logitech Jelly Jumper you have to bounce around a computer keyboard collecting green targets. There's 50 levels in this online game. So simple, yet so incredibly addictive! (No-one has ever reached 100%).. The follow up online game to the hugely popular Ball Balancer. Check out the Logitech Jelly Jumper.
From the the latest batch of Apple rumors it appears that Apple's next big move will be Multitouch displays. Just read the comments to see what the rumours are. Imagine a Macbook with no keyboard or trackpad, just a multitouch pad....moving your pointer to a dial in an audio app, then putting two fingers on the trackpad and rotating the dial? Scaling in photoshop? Put two fingers on the trackpad and pinch, At the presentation of the i-phone Steve Jobs at one point walked up to the 30" display ... and did a multitouch move. But the screen wasn't multitouch enabled, so it did nothing. Jobs moved on without mentioning it'. This is all concluded from the latest Apple patent apllications.
Nokia has just launched on the market a multimedia car kit, and it's promoting it with a nice videoadvergame. The site is called "The Passenger", and it features a video driving game around Paris.
How much is a Bud Buck worth? Well, as it's a virtual currency, its value can change randomly and become anything ranging from $5 to $100... The Bud Bucks are the main gimmick used in the new Budweiser online campaign. Bud drinkers are encouraged to collect the unique codes they find on beer's bottles and cans and text them or submit them through the site in order to get Bud Bucks in exchange. The accumulated Bud Bucks can then be exchanged for a series of prizes and/or to buy Budweiser merchandising in the dedicated virtual store.
A new episode in the online campaign for Virgin Money. It's an interactive, kinda strange but nicely simple video thing that shows a classical ballerina going wild and wilder after you hit the say yes button. See Fresh Footwork.
Diesel, the fashion brand, now offers a fresh take on the specter of a globally warmed planet: more beaches! In print ads promoting its spring/summer collection, Diesel depicts landscapes that have been transformed by environmental disaster. The proud buildings of Manhattan and the presidential faces of Mount Rushmore are half-submerged in water from melted glaciers. Paris is a steamy jungle. People who visit www.Diesel.com are encouraged to purchase a DVD of Al Gore's movie.
Check out a new online marketing Guiness site at www.guinnesshands.com ; it features a lovely black & white layout, the TV spot as well as an application which allows users to play with their own hands and create personalized messages. Each letter on the keybord represents a different gesture to choose. Try it.
In its new marketing effort to promote Axe Vice, the brand has come up with a which campaign is only not running a selected and limited number of regions such as, for example, France, The Netherlands, Mexico, Argentina and Portugal. The concept behind it is an investigation. You have to find out why so many girls in town have become extremely naughty......
Another advertising ideas which "exploits" hands. It's a a promotional website developed by Indusblue for Nokia Canada. "Push to start" features three advergames which challenge your right hand to play against your left hand. The games are extremely basic, but also quite nice and difficult to play, as they are all about coordination.
Here's the Love Machine, an advergame Levi's has just launched in Turkey. The concept: just ten days before Valentine's Day, and Cupid has decided to resign and stop helping people falling in love and/or solving their problems with their partners.; ...the situation is dramatic, someone needs to help... see Love Machine.
Something cool & sexy? Check out www.diesel.com to see what's going on... It’s sexy, it’s ironic, but most of all it’s live ( ! ! ) -) Blackmail, a hostage, a little extorsion and some stealing did the trick. The plan is: To get our 15 megabytes of fame! (Click on 18 years & older).
Apple is introducing the long awaited iPhone as Steve Jobs announced during his annual keynote speech at MacWorld. But there's more. In this spoofed keynote speech by Greenpeace we hear that Apple turns green. Nice timing! See Green My Apple. (Apple knows more about "clean" design than anybody, right? So why do Macs, iPods, iBooks and the rest of their product range contain hazardous substances that other companies have abandoned?)
About an Australian Coca-Cola Poster Campaign that went horribly wrong, because of a hidden picture painted in ice-cubes at bottom right corner - a woman performing "an act". Wonder what happened to the guy responsible? Anyone know? See the banned poster.
Nike has jumped on board, they improved on Dove's decent but docile Real Beauty campaign, and created their version on consumer-generated advertising called The Second Coming.
Always glad when I see online marketing applied to social campaigns. The site is called "I see I see what you don't see") and it has been developed for SIRE (Stichting Ideële Reclame - Foundation for Non-commercial Campaigns). ... "Open your eyes on violence on children" . Well done.
Experience the new super sports car made by Audi in a spectacular interactive movie. Immerse yourself into Dimension R8 !
The 50 greatest commercials of the 1980s. Amazingly includes video of every single commercial...prepare to waste your entire afternoon.And here are dozens of additional 80s commercials.
The shapes of things to come. What form will the phones of the future take? If they take any form at all. Interesting article (Economist).
From Australia, a site which allows you to discover how's life in the Royal Australian Navy. Australian Defence Force's key recruiting demographic watches less and less TV, preferring to go online or play video games, that's why as a recruiting tool they have launched a site which very much looks like a videogame. View Navy LifeStyle
Samsung is launching its new mini computer called Q1 with an interactive campaign featuring a huge dog called Sam. Sam is Saint Bernard dog who apparently has all the answers to your questions about the Q1.
The Disney website is pending a relaunch, which CEO Bog Iger is calling "the single most important, companywide strategy Disney is currently implementing." will allow people to personalize pages, play games, and create mash-ups of Disney content - and, under parental control, kids chat. The website will also offer an experience like a trip to Disney World: Smart, built-in revenue streams offer pay-to-play games, e-commerce (DVDs, theme park tickets) and advertising. Check out Disney.com
Coca-Cola is online with one of the first YouTube co-marketing efforts. It's called Holiday Wishcast and it's a mini-site based on YouTube service which allows visitors to upload and share their video greetings.
Nike has recently put online The Rise of the Hybrids, a series of three lovely animated webfilms to promote its Air Max 360 shoes "One Time Only"
Toyota Sweden created On Toyota's Mind, a site that's supposed to creatively communicate to Swedes what Toyota's philosophy and values are without directly selling vehicles (sure...). But it does look nice. Actually the Toyota Aygo campaign was better, they they were more direct about their intention: actually getting a car inside your living room.
The classic Cluedo board game by Hasbro is now online as an advergame.The game looks pretty good, nicely designed and quite engaging as any classic game usually is (otherwise it wouldn't have become a classic). The added value is that players get extra bonus points if they get the clues from the real world (for example related to the Cluedo box). Who did it?
Original Salomon Ski site. Features of Flash 8, at their best, combined with known design elements, like "paper cutout". Turn the volume on to enjoy. Freestyle in a box? Salomon Freestyle 2006 website. The coolest snow boards and clothes. Cool flashy interface too.
Try out Glue London's AnswerBot - I don't know how it works, but the results are impressive! (maybe connected to Google images?) Just ask Santa Claus for your favourite present...
Season's Sculpting - Turn this block of ice into a frosty sculpture full of yuletide cheer, pick a tool and get to hacking... umm sculpting. Make your own ice carvings.
OK you're probably already drowning in Christmas e-cards, but here's some others... : the XM Radio holiday card generator | Douchey holiday card personality | Puppy-friendly holiday cards | Carat Fusion Holiday Cookie Maker | But the best one uptil now is probably OfficeMax's "Elf Yourself" Christmas e-cards, phone in toll-free and integrate your presonal message as well...
Ignite the pulse to drive forward. Only when you are ready... the new 2007 Lexus LS. The car that virtually parks itself..and more..
Mac versus PC. The new Apple Get A Mac commercials, yes they're funny...
It's the new YouTube. No, wait. The new MySpace. No, wait, the new Transbudha. No wait, the new Second Life. No, wait...oh fuck it, it's the Venice Project, it's just new. At least one major research outfit predicts that the online venture will do nothing less than create a new model for online video. Read more about it this thing...
What did your last minute look like? Check out the new Dolce & Gabbana TIME site and buy your new bling.
(RED) was created by Bono and Bobby Shriver, to raise awareness and money for The Global Fund - by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. Check out the (RED) site and buy.
Close your eyes and imagine a SimCity made of bananas... then click here and play this weird but brilliant advergame just launched by Chiquita. The challenge, as in SimCity or in Railroad Tycoon, is to grow bananas while keeping the employes happy and, of course, while respecting the environment. Check out the game.
Promo site for the new AXE Lab fragrance demonstrates the revival of the futuristic terminal style, combined with flash videos. Great interface study!
Starbucks is online with its new Christmas campaign: it's Red Again. Not very special, but it does have that Christmas 'feel' to it...
Microsoft has introduced a new dimension to online mapping with a web-based application that combines mapping, local search, virtual reality - and online advertising. Microsofts unveiled Local Live Search = Virtual Earth 3D, allowing users to soar above 15 U.S. cities and between buildings, as in Second Life, but the photorealistic landmarks are replicas of the real thing. Moreover, virtual billboards float above some buildings in what is a pilot test of the ad unit. Fox, Nissan Motor, Zip Realty are among the initial advertisers. (of course not in firefox...)
Here's an over enthusiastic therapist who’s overjoyed about penises (and the surrounding christmas decoration). Funny questions as ‘If I would offer you one million dollars for a night with your penis, what would you say?’ There’s also a penis name generator &stories about the origin of the word testicle... In the ‘bang it’ section, consumers are invited to upload short clips of people or things they’ve been banging. Police cars, deers… you name it. Durex ‘The Pants Whisperer’.
Fiat have gone interactive in the cinema in Brazil. Click the six-minute-long interactive movie is in the "choose you own adventure" style and generates 16 different endings depending on the choices of the audience. The campaign site (in Portuguese) is here.
A new Adidas website by EVB for Flash and basketball fans. "Do you believe in 5?" starts with a great video, and develops in a website which aims at having basketball players sharing the ideas and ideals they believe in.
Hotel Campari is a sexy online effort recently launched by MRM worldwide for the Italian beverage Campari. The Hotel Campari site is quite mysterious, but it's getting ready for the big event on the 23rd of November. Check out what happened now...
